ALBEMARLE — Monarch Healthcare entered a new chapter of the organization with the public unveiling of a new logo, brand and tagline on June 30, 2026. Its new look reflects Monarch Healthcare’s longstanding mission and innovative vision for the future of providing whole-person-centered care to North Carolina.
Board members, community partners, patients, families and friends joined CEO Dr. Peggy Terhune and President Blake Martin for a morning presentation on Monarch’s 68-year history, which detailed how the organization has grown and how it has adapted to meet the demands of individuals and families impacted by mental illness, substance use disorders, intellectual and developmental disabilities (I/DD) and traumatic brain injury. To learn more about the new brand and see images from the unveiling, visit MonarchNC.org.
The new logo reinforces Monarch Healthcare’s legacy while helping to evolve the look and feel of an organization that is future-focused. The brand also introduces a clear anchor: healthcare. This distinction brings a sharper focus to Monarch’s role and reinforces its identity as a leader in the delivery of high-quality healthcare services.
The Monarch butterfly, the organization’s mark since 2008, has been reimagined as a more abstract form and paired with a bold new typeface that is balanced, stronger and more precise. The four colored interlocking loops represent human connection, a hallmark of Monarch’s award-winning care. The “Your progress. Our purpose.” tagline centers first on the patient, acknowledging that achieving wellness, self-sufficiency or recovery is a complex, often difficult goal. Yet, Monarch Healthcare stands ready as a partner in wellness, rather than simply a provider of services.
“Few healthcare organizations have successfully navigated our complicated environment while staying true to our core values of integrity, compassion, respect and excellence,” said Martin. “But Monarch Healthcare has done just that, and our new brand emphasizes our commitment to individualized patient care, sustainable growth and innovative care services.”
“Monarch was started in 1958 by a group of parents of people with I/DD who wanted their children to have the same educational opportunities as other children, which wasn’t legal at the time,” said Terhune, who has served as the organization’s CEO since 1995. “If our founders could see us now, they would be so proud of the amazing work they started and how far Monarch Healthcare has come.”
The need for rebranding was identified in 2024 as part of the organization’s strategic plan, which details a four-pronged approach that ensures that Monarch Healthcare will remain a provider of choice for North Carolina. A subsequent branding research project outlined Monarch’s core value propositions providing the inspiration for the new logo, brand and tagline. The design was envisioned by Kelso Communications, the Charlotte-based branding, marketing and public relations firm, which has served as Monarch’s agency of record since 2021.
EDITOR'S NOTE: Monarch operates several facilties in Richmond County.
